The Tootsie Roll Theory
When I was a kid, I remember the first time my mother told me I needed to take my cough syrup. I was 5 and wanted no part of it.
After trying to make me cooperate with no success, mom said, “I know you don’t like it, but I will give you a Tootsie Roll if you take your medicine”. After that day, I lined up early for my medicine.
We applied this same psychology when creating OnMyWay.com. If we motivate our users with real, tangible rewards for safe driving habits, the texting and driving epidemic will come to an end.
OnMyWay.com works, because it is built with Human Behavior in Mind…